Sunday, August 20, 2006

Search Engine Marketing Greece

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Search Engine Marketing (SEM) is a form of Internet Marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising and paid inclusion.

E-marketing experts at Nelios.com have all the appropriate tools to provide best results on SEM. Having the knowledge and the expertise, they make sure that your website will be among the first results on Google, Yahoo and MSN. This could be achieved in two steps: firstly, using PPC Campaigns, SEO and useful tools like Google Adwords, Yahoo Overture and Microsoft AdCenter, and, secondly, enhancing the organic results of search engines.

Why you need Search Engine Marketing:



  • 93% of internet users do not pay attention to organic results beyond the first two pages. The majority of these users even prefer to use another Search Engine, than navigate to the second or third page of one particular search engine's results.

  • 33% of internet users believe that the companies whom their page is at the first results tend to be reliable and trustworthy. SEM promotes the company's online profile and builds the brand's awareness.

  • SEM has proven to be the best possible solution in terms of ROI (Return on Investment) due to the higher website traffic.