Thursday, September 26, 2013

Travel Starts Online

Leave a Comment

In 2012 - 2013, 87% of travelers used the internet to plan their trip!

According to the Tripbarometer of Tripadvisor, research and decision on the trip were made online. Below you can find three tables from the survey that include: 

· information sources
· the influence of social media 
· the influence of online reviews

What is the conclusion of these figures?

Your guests may have sent you an email; or they may have just called you; or they may have booked via an online travel agency or directly from the booking engine on your website. Whichever the case might be, they chose to book a room in your hotel; just keep in mind that 87% of their decision was made online! 

We are eagerly awaiting today's numbers...
by