Friday, April 11, 2014

Easy ways to get travelers to book directly on your website

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One of the biggest pain points for hoteliers is keeping their hotels' rooms full. The easiest way to do this is to post empty rooms on an online travel agency's (OTA) website.

However, those bookings come with a steep 10-25 percent commission fee, so how can hoteliers fill their rooms and keep that money in their pocket?

Hotel management researchers at Software Advice recently surveyed more than 2,500 consumers to learn what incentives would convince them to book directly through a hotel rather than an OTA. Read on to see the full results.


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