Is AI changing the way travelers find your hotel? Nelios attended Google’s Search Central Live Deep Dive 2026 in Barcelona to get the answers straight from the source. Here is what Google’s latest updates mean for hotel SEO, direct bookings, and the future of search.

In a recent featured interview with ITN News, Nelios CEO Dimitris Serifis shared his perspective on the technological shifts actively reshaping the tourism landscape. From the migration toward conversational AI search to the critical need for “Data Readiness” and cybersecurity compliance, the discussion highlights how hospitality brands can leverage emerging digital tools to protect direct

The rollout of ChatGPT Ads across Europe signals that travel discovery is increasingly AI-mediated. However, success does not require overhauling an existing media strategy overnight. Conversational AI ads serve as a high-intent discovery layer positioning between paid search and social performance campaigns.

The EU AI Act introduces new transparency rules for chatbots, imagery, and automation. Here is how hotels can adapt, stay compliant, and build guest trust.

Discover how Greek hotels navigated H1 2026 market volatility and outperformed OTAs by turning direct bookings into their primary revenue driver. Read the Nelios report.

This year, Nelios was certified as a Great Place to Work® for the fourth consecutive year, achieving its highest employee satisfaction score to date. While hitting that four-year milestone is an honor we don't take lightly, looking at the feedback from our team made it even more special.